There are several different areas where a strategic management methodology can be applied. The use of new Airbus aircrafts instead of Boeing aircrafts reduced costs of maintenance and repairs and spare parts and fuel efficiency. The company also sought to position itself as a low cost carrier that offered superior services.
However, it is unviable unless matched by competitors. In addition, due to the increasing inflation in the recession period, the purchasing power of the customer also decreased which reduced the numberof trips intercity and also intra city.
Porter, SWOT Analysis Strengths Low operating Cost It allows the company to penetrate into the markets and serve the unserved and underserved market effectively, through tapping the customer market by costleadership strategy, flanking the other bigcompetitions and new entrants in the market.
S oil price benchmark had become less well correlated with the global crude oil market.
Already, the team is seeing similar success with its new flight attendant staffing process. The initial business strategies that the company undertook were impressive and allowed them to gain market leverage and a competitive edge by positioning itself in the market as a low cost carrier but with superior services.
However, the spread is still high compared with the historical record. This trend has allowed the JetBlue to develop strong market awareness in the market, alongwith the strong emphasis on its value proposition, giving it the edgeand competitive position in the market.
Neelaman had a vision that carved out a niche for the company among low cost carriers. Results When it comes to crewmembers hired under the new process, JetBlue found a solid relationship between assessment scores and eventual success in training.
Lastly, due to financial crisis in and great depression, the political stability has been disturbedwhichhasgreatlyaffect the airline industry.
Share Get the latest content and inspiration from Google Thanks! In addition, since he concerns ofthe security has also risen, JetBlue security practices and tactics allows it to dwell into consumer mindby clear positioning.
Neeleman created a differential position for the JetBlue airways. As for quantitative analysis, the team asked crewmembers to rate the difficulty of specific job tasks.
The first evaluation in the training program is the highest hurdle and candidates who pass this training evaluation are likely to complete the entire program. As the CEO of a startup company, Neeleman was able to differentiate the airline from the competitors. In addition, since the US is a big economy with large customer base, the government has setthe ceilingand floor pricing in the airline business to control the extent of competition in the market.
Basis risk Basis risk is that the jet fuel price would not change perfectly in tandem with the value of the WTI derivative instrument used to hedge it, which is the reason caused to the WTI dislocation affecting the jet fuel hedging strategy.
Please place the order on the website to get your own originally done case solution. InJetBlue experienced the profit hit due to the increasing jet fuel costs.Regaining altitude: a case analysis of the JetBlue Airways Valentine's Day crisis Creator: Efthimiou, Gregory G.
Collection: Electronic Theses and Dissertations. Guides Case Studies Blog About re:Work Connect. JetBlue: Hiring crewmembers with the skills to thrive. Hiring. Challenge. To improve on training attrition with new crewmembers joining the team.
Action. A job analysis revealed the critical skills and qualifications and informed a new hiring assessment. Jet Blue Case Study Essay example Words | 5 Pages. the Jet Blue case was former CEO David Neeleman.
He was the person who started Jet Blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. Competitive Analysis.
Market Definition. JetBlue Airways falls under the North American Industrial Classification System as category“Scheduled Air Freight Transportation.”.
JetBlue is a low-cost domestic airline in the United States following a rather interesting combination of ‘low-cost and differentiatio.
A case study presentation on Strategic Management in JetBlue airways in book of Strategic Management by Michael A Hitt.Download